Forehead Answers & Q's

Please feel free to browse through my frequently asked questions. If you have a question that is not listed, please email me.

1. What is this site all about and how did you come up with it?
Well, it all started in January and February 2005 I made close to $50,000 by selling ad space on my forehead in the form of temporary tattoos. You can read more about it through the various articles on the media page here. I am a web developer and I tend to be on top of all of the latest "internet crazes." After seeing some other high profile ebay auctions sell for huge amounts of money, including a grilled cheese sandwich that sold for close to $20,000, I decided to think of something to sell as well. I knew it had to be somewhat strange to catch attention, and I knew that it also had to have a lasting value. 30 days seemed long enough.

2. Is the tattoo permanent, or is it temporary?
Temporary. I would never get a permanent tattoo on my forehead.

3. I love your idea? How original! Would you be interested in hiring me to advertise on my forehead also? I want to do this too but don't know where to start.
This isn't something I had planned when I wrote my original listing. I may try to get a system together in the future, so that others can do what I have done, but it's a lot harder than you would think.

4. Is this something that you plan to do again, or is it a one time deal?
Yes, I am planning on doing this from time to time as an ongoing forehead advertising campaign. I do a lot with web development, and have to spend a lot of time working on that, but I'd like to think that this could turn into an annual campaign.

5. Auctions like this are ruining eBay. Why did you list this on eBay?
EBay is one of the best marketplaces for pitching new ideas. I knew from the start that eBay would be my vehicle to help get this campaign out to the masses. Auctions like this are NOT ruining eBay. In fact, eBay has now even added a "Advertising Opportunities" subcategory under their "Everything Else" top level category because of the success of this auction and the copycats that followed.

6. What do you think about others who copy your idea?
The more people who copy the idea, the better and more successful the idea becomes. The idea has been in the news throughout 2005, and now I plan to carry it over into 2006.

7. What is the most fun part about being the "Forehead Guy?"
Like I have said in some interviews, it's fun having the recognition. It's also nice to be able to change my look and go back to normal life when I am not currently "advertising" for anyone. Before this experience, I had never been in the news. Now I have been on the front page in Taiwan. That's a big jump into the media, and it's been great so far.

8. What was your favorite interview?
My favorite interview was my live interview on ABC's Good Morning America. The people there were great and just really fun to be around. They took time to talk with me after the show, and I got to meet everyone and take a tour of the set. It was also my first time to Times Square, which was amazing. I had a great time with all of my interviews. TV was especially fun, but those radio DJ's were great to talk to as well. Some of the radio interviews I was on were hilarious and also very memorable!

9. What are you doing now? Did you get a job in marketing?
I am currently the CEO and Creative Director at NURV, a multimedia development company, and Founding Editor-In-Chief at PopMalt, an entertainment and humor website. When I first started this forehead campaign, I was employed at a custom computer website as a web designer. After the success of Human Ad Space, I was able to leave that position and focus more on starting my own companies.

10. What does the future hold for Human Ad Space? Will this trend die off, or is it just beginning?
To be honest, I doubt that there will ever be a day where every forehead is used as ad space, however, I wouldn't be surprised to see more of this in the future. The media loves the idea, and so does the general public. I think forehead advertising will be around for a while. As long as people are still turning their heads when they see somebody with a forehead ad, the marketing value is still there.


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